Change is the only constant in life. Even if you have a small business website, you'll need to update it from time to time. The design updates could be small or a complete overhaul. What's really important is to know when it's the right time for a website redesign and what kind of technical proficiency is required to get it done.
If your website takes too much time to load, you'll lose a lot of leads and sales. Keep in mind that most customers expect a website to load within 3 seconds. Test the speed of your website and if it's slow, go for a redesign without any further delay.
When you share content from your website on social media, it should look good to the eye. The link's thumbnail, the link title and the description should come together to make your post attention-grabbing. If you see there's a problem, it's time for an update.
Your website should also render well on smaller screens - smartphones and tablets. Use Google's Mobile Friendly Test to find out whether your website looks good across a range of mobile devices. If it doesn't, get a redesign as soon as possible.
If your website doesn't generate enough leads or has a low conversion rate, redesigning it could be the solution. Choose specific metrics to keep the redesign on the right track.