Videos appear on the first page of Google more frequently than traditional text does, and they stay on the web forever. A video that you record and post online today could keep on receiving views a year from now. Whether you talk about search engines, websites, blogs, YouTube or social media, video content will broaden your reach and help you connect with the audience on a deeper level.
In an age where there's a burning need to create original and engaging content, corporate films and videos hit the nail on the head. Whether it is an event, the highlights of a conference or an expert opinion, documenting and sharing them online will drive your company ahead and enable you to stand out.
A product video is a lot more than just the product. Talk about the problem that consumers face and present a solution. But most importantly, build an experience and the larger vision which would compel consumers to buy your product without a second thought.
Adding videos to your social media marketing mix can help you drive more website traffic and engagement. Understand what types of videos go viral on social media. And then create short videos optimized for the social platform where you want to share them. Users on Facebook, Instagram and Snapchat are going crazy over video content.