Though a web portal is essentially a website, its design and development requires an exhaustive knowledge of information architecture, consummate design skills and deep technological expertise. A web portal is where aesthetic and functionality blend with each other to create a superior user-friendly experience.
Choose a niche market, which is also profitable. This requires plenty of research and study. Your chosen area should be one which uses your existing resources, skills and knowledge.
Unless you have a deep understanding of who your clients are and what they need, you won't be able to come up with unique ways to attract more business and generate more profits.
Effective marketing and partnership strategy is an integral part of the web portal building process. So, make sure you create a step-by-step roadmap for business expansion in the long term.
Today's customers have unlimited options at their disposal. To retain and increase the customer-base, creation of meaningful and targeted content consistently is essential.
More customers access websites through their mobile devices today. Your web portal should contain user-friendly features, cater to the requirements of the smaller screens and be compatible across a wide range of mobile devices.