While this approach may yield some short-time publicity, it is bound to fail in the long term. It will never give you a good return. A digital strategy is a plan of action which helps you reach where you want to be, after you have a clear picture of what your current position in the digital marketplace is.
Let us help you make sense of the rapidly changing digital ecosystem and make an effective use of the digital technology to achieve exactly what your company aspires to.
Find out what an ideal customer for your business looks like. Define their demographics, traits and needs. Understand their pain points. Find out what influences their behaviour.
Do you want to drive website traffic, build an email list, generate more leads or increase online revenue? Be specific and realistic. Also, make sure the goals you choose are measurable.
Think in terms of owned media, earned media and paid media. Evaluate what works best in your situation. You may want to use all of these together in your strategy.
What do you want to promote? This can be a mobile app, a responsive website, an IoT smart product, a professional service etc. Define your product's USP.
What does interacting with your company feels like to your customers? Whether you want them to dream about a better future, inspire them to do something or evoke other emotions in them, just make it memorable.